5 benefits of a website for small businesses

Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the internet
— Joe Pulizzi & Newt Barrett

The digital age has invented and reinvented the way small businesses engage with their customers and sell their products and services. It’s important now more than ever for small businesses to think innovative to compete with bigger businesses. With today technology and resources, there’s no reason why small businesses can’t grow and reach successful outcomes and it is all made possible with a simple yet, attractive website. Surprisingly, according to recent studies, approximately 50% of small businesses don’t have websites. If you’ve been sitting on the fence about investing in your small business and launching online, now is the time to enhance your professional “brand,” and improve your customer service.

Below are 5 benefits of a website for small businesses;

First Impressions are Everything

Let’s face it, it’s 2017 and your potential customers will do their online research before they shop. Studies show that people are still using Google to find information and search for products and services. This is why your first impression is everything, you want your business to be accessible and looking it’s finest when potential customers land on your businesses website. Potential customers are likely to dismiss a business entirely if they don’t have an online presence.

Increase Customers

If you’re a small businesses in Rural Australia chances are you may experience local popularity and a regular customer base, but what about potential customers outside of your location? If you wish to expand your customer base and profit margin, a website can help you generate more customers worldwide. For that sound exciting for you? With a professional website, your business will be accessible around the world.

Meet the needs of your customers

Six out of ten consumers expect businesses to provide an online platform for their business and more than half will seek the brands website for information surrounding products and services. If you don’t have an online presence for your business, todays customer might look elsewhere and your competitors will look after the customers you could have services if you had a professional website.

Work Smarter Not Harder

Having a website for your small business will save you allot of time. Providing information to your customers whether it’s on the phone, in person, in a flyer, or in emails can be very time consuming. A website can feature an online catalogue and information about your products and services. Your website will be available to your customers around the clock.

Remember; Time is money!

Save your business money and increase profits The thought of launching a website might be daunting and you might think it’s going to cost you allot of money, however a strategically developed website and online presence solution provides massive benefits. Being able to reach a global market to sell your products and services will increase your profit. If you compare the costs of a brick and mortar store to the outgoings of an online presence you might be surprised. A brick and mortar store comes with many hefty overheads, having a website where you can generate a lucrative income will assist you with reaching your financial goals and keep your business in constant growth.

In summary;

It is imperative for all small businesses to have a professional website. The more innovative and professional your website is, the more opportunities you will have for your business and your future.

If you’re a small business and need a website or even a rebrand, you might want to check out our Small Business Incentive. Don’t leave it too late, we only have 50 Small Business Incentives Available and applications are coming in fast.